Selling Guide

BASE 1

Preparations | Needed Documentation

Once you decide to sell your property, preparation is key. Before the starting signal, everything must be in place. The first step in the sales journey is gathering all relevant information about your property, including its financial background. This includes operating costs, previous repairs, and the original purchase price, allowing our agents to assess the market accurately and recommend a realistic asking price.

Before proceeding, it is also important to understand the tax implications involved in selling. We recommend reviewing our guide on property taxes when selling in Spain.

The documentation required, which we can also assist you in obtaining, includes:

• Nota simple confirming the legal status of the property
• Escritura or title deeds
• Water and electricity contracts or recent bills
• Basura receipt for waste collection
• Most recent IBI receipt, the annual local property tax
• Community fee documentation confirming membership in the residents’ association
• Energy certificate
• Owner’s passport or ID and NIE, the Spanish tax identification number

Personalised Marketing Strategy

We design tailored SMART marketing strategies that are specific, measurable, achievable, realistic, and time-bound. Every property is approached individually, ensuring it is positioned correctly within the market. Our marketing and sales teams collaborate closely to develop a strategy built around persuasive storytelling, clear specifications, and transparent pricing that attracts the right buyers.

By emphasising the distinctive qualities of your home, we create a focused campaign that captures attention and delivers results. From the initial concept to completion, we guide you through each phase, ensuring a smooth and effective sales process.

Content Creation

High-quality photography and video are essential to presenting your property at its best. We provide guidance on how to prepare your home to achieve the strongest visual impact. With access to our in-house videographer and partnerships with leading photographers in Marbella, we produce engaging, professional-grade content.

Our in-house creative team also develops visually appealing and imaginative material for social media, ensuring your property reaches the right audience and stands out in a competitive market.

BASE 2

Listing on Platforms | CRM

Once the full marketing package is ready, your property is launched on our website, giving it immediate exposure to our audience. In parallel, we list it across leading real estate platforms such as Inmobalia, Resales, Idealista, and James Edition. These platforms attract a wide range of buyers and agents, including high-net-worth individuals actively searching for premium homes.

This multi-channel approach significantly boosts visibility and increases the likelihood of connecting with serious, qualified buyers, helping to achieve a timely and successful sale.

Digital Media | Promotion

We maintain a strong and strategic presence across social media, treating it as a key pillar of our marketing approach. Your property will be promoted not only on our website but also across all major platforms, including LinkedIn, Facebook, YouTube, and Instagram.

Each channel plays a specific role. LinkedIn allows us to reach professionals, investors, and fellow agents. Facebook supports targeted campaigns aimed at broader audiences. YouTube enables immersive video tours that showcase your property visually, while Instagram’s visual focus helps us highlight standout features through curated posts and stories.

Our audience consists of both potential buyers and collaborating agents, ensuring your property reaches decision-makers across multiple markets. This comprehensive digital strategy enhances engagement and maximises exposure, making social media a powerful driver in securing the right buyer efficiently.

Open House | Event

To further elevate visibility and keep your property front of mind among agents, we organise open house events designed to impress. Invitations are sent to a curated selection of more than 5,000 luxury real estate agents along the coast. Our marketing team manages every detail, aligning the event with your preferences and showcasing the property’s strongest attributes.

We always incorporate a creative and enjoyable element into these events, ensuring they are memorable and help your property stand out when agents present options to their clients.

For selected properties, we may opt for a more exclusive, private open house. In these cases, a smaller group of experienced agents is carefully chosen, allowing for focused presentations and personalised attention. This tailored approach ensures your property receives the consideration it deserves.

Newsletter Campaign | Network Reach

With an experienced team and an extensive database, we execute targeted newsletter campaigns designed to highlight the unique strengths of your property. Each newsletter is crafted with a specific audience in mind.

For example, a golf-front villa is promoted with messaging aimed at golf enthusiasts, emphasising lifestyle benefits and course proximity. A family-oriented home in a gated community is positioned around safety, privacy, and space for children.

These are not generic mailouts. They are carefully tailored communications designed to spark genuine interest among buyers and agents most likely to engage. Once prepared, the newsletters are distributed to our network of over 10,000 clients and agents.

By keeping your property consistently visible through this structured campaign, we ensure it remains top of mind, increasing the chances of a swift and successful sale.

BASE 3

Property Viewings

Following the open house, we transition into private viewings. These are arranged both with our direct clients and with collaborating agents who have shown interest during the event. This step allows us to focus on serious buyers while tailoring each viewing to their priorities and preferences.

Starting with an open house creates momentum and visibility within the agent network. Moving into private viewings builds on that momentum, creating a sense of urgency and exclusivity that enhances the property’s appeal and supports a quicker outcome.

Action Plan Follow-up | Review

After approximately three months on the market, our sales team conducts a detailed review of performance. We analyse the volume and quality of enquiries and assess how the property is being received.

If strong interest has not materialised, we identify areas that may require adjustment. This often involves reviewing the pricing strategy but may also include improving presentation through staging, refining the marketing approach, or expanding outreach to new audiences.

In such cases, we arrange a meeting with you to discuss findings and agree on a revised action plan. This collaborative review ensures that the strategy remains aligned with market conditions and buyer expectations.

Our commitment is unwavering. We remain proactive, adaptable, and solution-focused, refining our approach as needed to achieve the best possible result.

Sale

As offers begin to arrive, momentum builds and the finish line comes into sight. Your agent will present all offers to you, regardless of size or structure. You remain fully in control, deciding whether to accept, counter, or decline.

Once a price is agreed, the transaction moves into the reservation stage. The buyer pays a reservation fee, temporarily removing the property from the market while due diligence is completed. This period typically lasts around 14 days. If everything is in order, both parties sign the private purchase contract, securing 10 percent of the agreed price minus the reservation amount. This sum is transferred to your lawyer’s account as confirmation of the buyer’s commitment.

The completion date is then agreed and included in the contract. On that day, the remaining 90 percent is paid. You or your legal representative meet at the notary’s office, where ownership is officially transferred and the keys are handed over to the new owner.

Throughout the entire process, One Life Properties ensures that all outstanding payments, obligations, and administrative details are resolved. From negotiation through to completion, our role is to make the journey seamless and successful, guiding you confidently all the way to a completed sale.

Ready to sell your property?